How much does influencer marketing cost?
Influencer pricing explained: what drives the cost, why percentage commissions cause problems, and how transparent fixed pricing lets you plan your budget.
What drives the price
The main factors are reach (expected views), platform, format, and how many posts you book. More verified reach costs more — but only real reach should count.
The problem with percentage commissions
Many platforms and agencies take a percentage of the deal. That makes the final cost unpredictable and can hide how much the creator actually receives. It also creates an incentive to push bigger budgets.
Transparent fixed pricing
A fixed tariff per post — a base price that includes a number of views, plus a clear rate for additional views — lets you calculate the cost in advance and compare offers fairly.
How BLOGfinity prices campaigns
BLOGfinity uses transparent fixed tariffs with no percentage commissions. Companies pay a net price plus VAT; creators receive a fixed contract fee; exact prices appear after a free verification. You always know the cost up front.